Queensland Reconstruction Authority

Opportunity

Unless a natural disaster is imminent, most people don’t even give it a thought. We needed to address that lack of urgency and create awareness that by taking three simple actions you can help reduce the impact of a disaster on your home, family and community.

Solution

We created an integrated TV, radio, outdoor, online and workplace campaign that speaks to Queenslanders in a way they can respect and respond to. And who better to give our words a voice than footy legend Johnathan Thurston? A leader on and off the park, his presence and genuine commitment to the people and communities of Queensland ensures this important message achieves maximum cut through.