Department of the Premier and Cabinet

Opportunity

To raise awareness of the initiatives the Queensland Government is delivering to create more accessible and affordable housing for Queenslanders’.

Solution

The housing crisis is real and it's a top three issue in Queensland alongside youth crime and cost of living. Queenslanders want to see action, not more empty promises. So we made the Queensland Government's housing plan tangible for the average person prioritising proof points like no stamp duty for first home buyers on new builds and $2B infrastructure commitments via the Residential Activation Fund to get land ready for new homes. 

We created a feeling of hope that housing issues are set to improve and communicated a universal and unarguable truth that everyone should be able to access and afford a place to call home.