Department of the Premier
and Cabinet, Queensland
How Will We Serve Their Memory?
Opportunity
Queenslanders had a strong affinity with the Anzac tradition, but weren’t aware of the four-year Centenary of the First World War or how they could get involved.
Solution
By engaging current Australian Defence Force personnel to read genuine letters and telegrams written by Queenslanders who served in the First World War, we made our history feel personal and relatable. We then invited the community to engage in remembrance with a ‘How will we serve their memory?’ call-to-action.
